Grocery stores frequently place bread and milk products on the opposite ends of the stores because people often need both types of products. Presumably, the longer you wander around a facility, the more you will spend. Marketing professionals take physical factors such as a store’s design and layout intoĪccount when they are designing their facilities. Have you ever been in a department story and couldn’t find your way out? No, you aren’t necessarily directionally challenged. Let’s now look at some of the influences on consumer behavior in more detail. While some influences may be temporary and others are long lasting, different factors can affect how buyersīehave-whether they influence you to make a purchase, buy additional products, or buy nothing at all. Businesses often try to influence a consumer’s behavior with things they can control such as the layout of a store, music, grouping and availability of products, pricing, and advertising. Businesses try to figure out trends so they can reach the people most likely to buy their products in the most cost-effective way possible. Psychological factors, family, and culture. What factors influenced your decision and what factors influenced your friend’s decision?Īs we mentioned earlier in the chapter, consumer behavior is influenced by many things, including environmental and marketing factors, the situation, personal and
You might be very interested in purchasing a Smart Car, but your best friend might want to buy a Ford F-150 truck. Other consumers follow a similar process, butĭifferent people, no matter how similar they are, make different purchasing decisions. Over the years, you’ve developed rules of thumb or mental shortcuts providing a systematic way to choose among alternatives, even if you aren’t aware of it.
You’ve been a consumer with purchasing power for much longer than you probably realize-since the first time you were asked which cereal or toy you wanted. What is an example of point of purchase materials used to impact sales?.Do consumers influence the pricing system deployed by the businesses?.What are four sources of price reductions that can lead to an increase in retail sales?.How does price influence consumer behavior?.
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